Map paths before you rename properties
Schema cleanups fail when teams rename fields without agreeing which user journeys those fields serve.
Field notes
Writing from the studio
Practical notes for product and growth teams who use application analytics to change what ships next — not to decorate a wall of charts.
Drop-offs that are not churn
A quiet tracking break can look like a conversion crisis. Here is how we separate the two in Korean product teams.
Five metrics, not fifty
Alignment sessions succeed when leaders leave with fewer tiles and clearer ownership — not a denser dashboard.
When reports go unread
If nobody opens last week’s pack, more events will not help. Fix the ritual before you expand the schema.