Map paths before you rename properties
Schema cleanups fail when teams rename fields without agreeing which user journeys those fields serve.
Trace the path users take — then measure only what changes the roadmap.
From Seowon-dong we help Korean product teams secure reliable event paths, read conversion honestly, and keep a review rhythm that matches real shipping work.
Primary engagement
Event path audit
Unreliable analytics usually hide in broken paths — missing events, fuzzy identity, or screens that stopped firing after a redesign. We inventory your core journeys, compare them to what you need to decide, and hand back a dictionary your engineers can ship.
Typical duration 1–2 weeks. Informational pricing From ₩2,500,000.
Also available
Related offers
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Conversion route review
Locate where users stall or leave, then turn each drop-off into a short list of product experiments.
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Metric alignment session
Bring product, growth, and leadership onto one small set of metrics that match how your app creates value.
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Insight rhythm design
Build a weekly and monthly review rhythm so insights arrive when roadmaps are decided — not weeks later.
From recent work
What teams say after a review
“The event path audit finally showed us which journeys were trustworthy. We stopped arguing about dashboards and started fixing the three real gaps.”
“Conversion route review was blunt in the best way. Half our “churn” was a tracking break after a redesign.”
“Metric alignment ended the stand-up debates. We now share five numbers with owners, not fifty tiles with none.”
Field notes
